EN – The fashion news of the week has been the collaboration between H&M and Parisian designer Balmain. Fashionistas went crazy and already started planning the shopping madness on the 5th November 2015. Champagne? Check! Credit card? Check! Note to myself: Ask the credit card institution for a higher limit! In contrary to the happiness of fashionistas, the swells already see the death of Balmain! Quotes like „It’s always about money… #wtf #balmain #balmainxhm #sadworld“ and „But on the long-term view this will have a negative impact, a devaluation of the brand“ appeared on social media channels. What do you think of the #HMBalmaination? Yay or nay? Olivier Rousteing, designer of Balmain, seems to be very happy about working with H&M since he stated that Balmain X H&M is „A movement of togetherness, fuelled on a hashtag.„
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DE – DIE News der Woche ist die am 05.11.2015 erscheinende Designer-Kooperation zwischen Moderiesen H&M und Luxus Designer Balmain. Von Fashionistas, die sich den Tag rot im Kalender markiert haben, bis hin zur Schickeria, die die Nase rümpft und Balmain abschwört, war alles dabei. Folgende Aussagen haben mich zum Nachdenken angeregt:
„H&M hat schon davor Balmain kopiert, Verzeihung, sich inspirieren lassen, und nun wird es offiziell.“
„It’s always about money… #wtf #balmain #balmainxhm #sadworld“
„But on the long-term view this will have a negative impact, a devaluation of the brand.“
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